In this post, We will guide you that why your business website is not generating leads. So, lets get started!
As businesses continue to look for newer and more innovative ways to reach consumers and drive sales, more and more online marketers are turning to digital marketing to get into the ever-growing market.
Unfortunately, not every business has the same opportunity to showcase its products and services to the public. Some companies may have the right location with products, but they may not have the right website. That’s why you must look at your website, not just the banner ads and search results.
To be successful, you have to understand why your website is not generating leads.
- Is it because of the design of the page?
- Is it because of the content?
- Or is it because of the targeting?
The good news is you can control maximum things those are cause of low traffic and poor leads to your website.
Here are ten reasons why your website is not generating leads and how you can start moving forward again.
Your website isn’t mobile-friendly
More than 75% of users refer to mobile to find any information on search engines. Mobile traffic has overtaken desktop traffic, and it’s only the beginning. Fortunately, you can make your site responsive to make it easy for users on any device to navigate and use your content—and do so with ease.
A responsive website design adjusts to all screen types like mobile, desktop, and tablet. It makes sure that users can find what they’re looking for at a glance and then serves up the same content whether they’re on a phone or a tablet.
That means no more frustrating scrolling, zooming in, zooming out, clicking back and forth, or keeping one eye glued to the “resize” button on your browser toolbar every time you load up your site.
Your Business Website is not optimized for Search Engines like Google, Yahoo and Bing.
SEO is arguably the most important reason why you have no visitors.
Suppose your website is not optimized for search engines. It means that Google can’t understand your site and therefore doesn’t even show it to people searching the internet.
You may have heard SEO (Search Engine Optimization) term, but when it comes down to it, all you need to care about is this: search engine optimization is what makes your website visible on Google, Yahoo or Bing. To make sure that your website rank in search results, you must optimize each site page around a single keyword or phrase. So if you sell cat food online, then every page should be optimized for those keywords like ‘cat food’ and ‘buy cat food online, etc.
If your pages aren’t optimized for specific keywords, then the chances are that Google won’t know what your pages are about and will rank them lower in its index (or not rank them at all).
Your website load time isn’t fast enough.
People want what they want when they want it and don’t want to wait. That’s why it is more important than ever before to have a fast-loading website.
Slow websites frustrate users and cause them to leave the website before they get the chance to convert into leads. About half of all people expect a website to load in 2 seconds or less. And, every extra second that goes by beyond that expectation costs you conversions!
How can you increase your website speed?
Test its speed at WebPageTest or GTmetrix. If your business website takes longer than 3 seconds load time (even 1 second), you need to do something about it right away.
Many things can slow down your site, including images that aren’t optimized, videos, plugins and widgets, bad hosting, and much more!
Pro Tips: You can host your WordPress website on managed hosting like Bluehost and WP Engine for best performance
Luckily there are ways around most speed issues, but you need someone who knows what they’re doing since some solutions may require technical know-how!
Pro Tips: If your website is on WordPress, then WP-Rocket is the only tool. WP Rocket makes your website load fast within recommended load times.
You don’t have a clear CTA (Call To Action).
A CTA (call to action) is an instruction to the reader that prompts them to do something. We’ve all seen them on websites in the form of statements like “Buy Now!” or “Download a Free Sample.” Essentially, they are essential for telling your customers what you want them to do next.
Perhaps you already have a call to action on your website and wonder why it isn’t bringing you leads? The most common reasons for this are:
The call to action isn’t clear enough – A lot of websites don’t prompt their readers strongly enough with their calls to action, using phrases like “Learn More” or “Read On.” With these types of calls to action, the reader may click through, but there is no sense of urgency, and they will likely be more focused on browsing than on making a purchase. For example:
“You can learn more about our new range here” vs. “Click here for your free sample.”
Your CTA is not encouraging the audience – If you don’t have any instruction for your users, you aren’t going to get any results from them. A clear call to action with proper education can lead to fast results.
Your content is outdated.
It is more important than ever to have an up-to-date website. Online users expect the content they are reading to be timely, and when it’s not, it can affect your credibility.
Make sure you are writing for the right audience – If your website is targeting teenagers. Still, if you write as if you’re talking to senior citizens or vice versa, then this will stop your content from being engaging and effective.
Focus on one topic per page – When you focus on one topic and write engaging content, people will find it easier to read and understand what they need to know. This approach also makes optimizing a page for search engines much more accessible.
You’re not blogging or creating content often enough.
Companies that blog experience 97% more leads than those that don’t.
Content creation is the main driving force behind your search engine optimization (SEO), social media, and marketing automation activities. Without it, your website visitors would have a much harder time finding you, people in your industry wouldn’t share your thought leadership, and there would be very little to email to potential customers.
If you’re not creating new content at least once a week (on average), you aren’t going to attract many leads to your website.
To achieve maximum effectiveness, you should aim for 1-2 blog posts per week, then build up from there as you establish yourself as an authority within your industry.
What about the length of the content? Generally speaking, shorter pieces are better for social media (as in 250-500 words), while longer articles are better for lead generation through SEO (in the 1,000-3,000 word range).
The ideal format of content will depend on how detailed your audience needs it to be; eBooks tend to work best when discussing complex topics such as cloud computing in greater detail.
You don’t have any conversion points on your site.
Whether you are trying to sell your service/product or want your audience to fill out a form, you could be losing out on leads without conversion points.
The last thing you want is for a lead to leave your web page because they are confused about what you’re asking them to do.
Now the thing is, what exactly is a conversion point? How does it help my website? And why are they so important?
A conversion point is anything that tells a user what to do next. You need some call-to-action (CTA) that will guide them through becoming your customer.
Your CTA could be as simple as a link that says “Sign up today!” on your homepage. Or it could be a button says “Order now!” when they’re shopping in your online store. It doesn’t matter what form it takes, as long as there is some actionable item that users can click on and follow through with the process of becoming your customer.
The best way to make sure you’re getting conversions from your website is by having conversion points everywhere: on every page in the header area near the top right corner; at least once per page within the content.
You haven’t established social proof or credibility on your website.
Showing social proof on your website builds authority and trust.
The good news is that there are many ways to establish credibility on your website. Here are a few suggestions:
- Make sure your website has social proof. Testimonials and case studies can go a long way in establishing credibility with your visitors by showing them that people trust you.
- Do you have media mentions or social media followers? If so, display those badges proudly on your site to show the world that others like you and respect what you have to offer.
- Do you have any industry awards or certifications? Don’t be shy about flaunting those on your site, either!
You aren’t building a list of prospects.
Building a list of prospects is one of the most valuable activities to increase your leads. The best way to do this is to use an email signup form on your website and add a call to action in places like blog posts, articles, and social media posts that encourage visitors to sign up for your email list.
It’s also essential to be positioned in a prominent place on your website so people can easily see it. With some people visiting your site’s homepage or other pages multiple times before they convert into leads, they will often be more receptive after they have had time to see what you have to offer.
After building up a list of prospects, make sure you follow up with them regularly by sending them helpful content such as tips or advice directly related to their needs and problems. This approach will help keep your business top-of-mind when they are ready to buy from someone like you.
Optimize your website to turn more visitors into customers!
Let’s face the facts: no one will buy from you if they can’t find you.
Using these tips to optimize your website will be a step closer to increasing your conversions and driving growth for your business.
Great businesses are run by people who know how to use resources well and make them work for their company.
When it comes to lead generation, having a website built for lead conversion is one of the most important assets available to you. While there are many reasons why your website might not generate leads, your site will become a more effective lead generator if you fix each of these issues.