ROAS stands for Return on Advertising Spend, and it is a metric used to measure the effectiveness of advertising campaigns. It helps determine how much revenue is generated for every dollar spent on advertising. To calculate ROAS, you can use the following formula:

ROAS = (Revenue from Advertising / Cost of Advertising)

Here are the steps to calculate ROAS:

1. Determine the revenue generated from your advertising campaign: Calculate the total revenue directly attributable to your advertising efforts. This could be the sum of sales, leads, or any other conversion metric that you are tracking.
2. Calculate the cost of advertising: Add up all the costs associated with your advertising campaign. This includes expenses such as media buying, creative production, agency fees, and any other direct costs related to the campaign.
3. Plug the values into the formula: Divide the revenue from advertising (step 1) by the cost of advertising (step 2) to calculate the ROAS. The resulting value will tell you how much revenue you generated for every dollar spent on advertising.

For example, if your advertising campaign generated $10,000 in revenue and the total cost of advertising was $2,000, the ROAS would be:

ROAS = $10,000 / $2,000 = 5

This means that for every dollar spent on advertising, you generated $5 in revenue.

It’s important to note that ROAS is typically expressed as a ratio or a percentage. In the example above, the ROAS of 5 could also be expressed as 500% (since 5 times the advertising spend is 500%).