Are you struggling to grow your business? Do you feel like you’re constantly working at cross-purposes to create the growth your company needs? The good news is that you’re not alone. Many business owners feel like they lack the right tools and information to grow their company.
Why do some companies succeed while others struggle? There are many reasons, but one of the most important is how a business owner cultivates growth.
The good news is that you can cultivate the same growth in your company that some of the best business owners in the world have done. Here are the 5 best ways to foster your online business growth to get you started.
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Use Social Media
Social media is a powerful marketing tool that can help you grow your business.
According to a report by Pew Research, more then 72% US’s people use social media.
But if you’re not yet convinced about the power of social media, here are 5 reasons why social media is essential to your business growth:
You should create accounts on different social media platforms and start engaging with your audience.
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You can reach your targeted audience quickly
Social media marketing is a great way to reach targeted customers. You can double your conversion by leveraging social media for your business.
Track your results
Social networks offer helpful metrics and analytics tools that allow you to measure how effective or successful your campaigns are, helping you make better decisions for future campaigns.
You get feedback from your customers instantly
Since social networks offer real-time communication, it allows for quick and easy sharing of ideas and thoughts about a product or service—which means fast feedback from customers that can benefit your business in the long run!
You get to build an online community
A strong community helps establish brand loyalty and brand awareness, which will ultimately help increase sales and profit and attract new customers.
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Social media is a great way to grow your business, but it can also be a huge distraction if you aren’t careful. So what’s the best way to use social media to build your business? Here are some tips:
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- Set up an account on each of these sites: Facebook, LinkedIn, Twitter, Pinterest, Instagram, and YouTube.
- Use a tool like Hootsuite or Buffer to schedule posts across all of your accounts at once.
- Take advantage of social media tools that are built into most platforms (like hashtags and @mentions), so you can easily find people who might be interested in what you have to offer.
- Make sure your profile is filled out with an engaging bio and links back to your website or blog.
- Post regularly (at least once per week) with relevant content that will help people get to know you better—this could include photos from events, updates about new products or services being offered, etc.
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Make your website user-friendly
Make your website easy to navigate. That means a simple design with clear and identifiable links and buttons that direct people to what they’re looking for. The information they want should be visible and easily accessible.
If customers have to dig around your site for more than a few seconds, they’ll leave, and you’ve lost them. Your site’s design should also reflect your overall brand image and the nature of your business; for example, if you’re selling upscale fashion items, it shouldn’t look like it was designed by an amateur or be full of pop-up ads or other distractions.
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Choose the right marketing channel.
To get the most out of your marketing dollars, you must use the right channel. Using the wrong one can cause you to waste time and money on methods that don’t work for your business model.
Let’s take a look at a few examples:
- If you’re a company based in India (Asia), you may want to consider advertising on Asian-focused sites like Google and Bing.
- Similarly, you should choose Instagram and Facebook, if your products attract youth.
- If you offer services such as resume editing, where the price is significant, consider advertising on price comparison websites like Nextag so customers can quickly see how you stack up against other companies.
Understand your target audience
It’s one of the most time-tested and fundamental rules in business, but it’s still worth mentioning here: know who you’re talking to. An essential step in marketing your business online is defining your target audience—the people who will be most interested in what you have to offer.
This approach may sound easy enough, but businesses that are just getting started or finding their footing can often be overlooked. If you don’t already understand the people you serve and the people you want to help, do some research.
Figure out what area your business is targeting, and then conduct surveys or focus groups to understand better how people shop for, buy, and use the products or services you sell. Make sure you describe your ideal audience as clearly as possible (i.e., “moms between the ages of 25 and 35 with kids in school”) to target them as precisely as possible when marketing your business online.
The more information you have about your target audience—their demographics, interests, preferences, and level of education—the more effectively you’ll be able to create content that speaks directly to them. People love to feel understood.
Work with a digital marketing agency.
The most significant draw of hiring an agency lies in all its members’ combined experience and expertise. By hiring a digital marketing agency, you can easily manage various channels simultaneously while taking advantage of their connections to expand your reach. They’ll be able to provide you with insights that will help you enhance multiple aspects of your business, therefore helping to grow it online.
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In conclusion, the best way to grow your business is through delivering a fantastic customer experience. Make sure your website is customer-centric and easy to use and that you are providing relevant material to attract them. Write great blog posts, participate in relevant discussions, engage with your customers on social media — do whatever it takes to build trust and thought leadership in your industry. Your word of mouth will take care of itself.